GetResponse - Best Email Marketing Tool ?

GetResponse claims to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. It is a Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month!.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest - and, eventually, our business (we now use GetResponse for many of our automated campaigns).

Why Should You Use GetResponse?

• You want to capture customer leads:

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound. It offers flexible forms, a landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both captures and nurtures new leads. On top of that, it’s even possible to host live and on-demand webinars with them.

Their new Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

• You’re e-commerce store:

If you’re an online store owner, GetResponse is packed with features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking. These are available from the PROFESSIONAL plan and upwards.

If you opt for the cheaper ESSENTIAL plan, as an e-commerce, you’ll benefit from GetResponse’s Autofunnel feature. Here you can set up or connect your e-commerce site and start building your sales funnel with landing and thank you pages, social media campaigns, and much more. Autofunnel is ideal for small businesses selling products and services online.

You need sophisticated automation:

We were impressed with GetResponse’s workflow builder, which enables you to set up automation for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation, and data updates. (Available on higher-tier plans only.).

• Also offers 30 days free trial

You can try GetResponse free for 30 days. Try Basic, Plus, or Professional plan free for 30 days. 

Personally, I use GetResponse to capture leads and to create landing pages. I think it is the best platform for any type of business.

If you want to try GetResponse Click here.